When specifying for large shopping centres or small independent stores, the products you select must be able to withstand high levels of traffic, and at the same time, enhance the customer experience.
Our team of experts have everything you need to deliver a specification that meets these demands – from hard-wearing and scrubbable paints, to sector-specific colour knowledge, and online tools that make the whole process simple.
We're here to help you
We offer products built for busy environments, including the scuff and stain resistant Dulux Trade Diamond and Scuffshield ranges, both designed to protect store surfaces.
We also know that the right colours can influence emotions and behaviours of shoppers. So, our colour consultants can guide you on selecting schemes that put the customer first.
Our experienced team can also advise you on improving maintenance cycles and minimising any environmental impact, helping you specify the right products and colours for outstanding results.
Hard-wearing, cleanable products ideal for retail spaces
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Dulux Trade Scuffshield Matt
Tough, water-based matt emulsion containing ultimate scuff resistant technology. Designed to protect against scuff marks, it’s also cleanable and offers good stain resistance, too. So, it’s ideal for busy environments such as large shopping centres or small independent stores.
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Dulux Trade Diamond Matt
Tough, cleanable emulsion in a smooth matt, or mid-sheen finish. Magnolia and Tinting Bases contain Anti-Fade Technology to protect colour pigments from damage. Achieves Class 1 ISO 11998 and Type C BS 7719 scrub ratings, helping walls withstand daily wear and tear. With Stain Repellent Technology built in, the Diamond range is ideal for busy environments needing frequent cleaning.
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Dulux Trade Evolve Matt
Professional quality, high opacity water-based emulsion made with 35% recycled paint content. Smooth flow, for easy application, and offers excellent coverage with a high-quality finish and a lower carbon footprint than our standard matt emulsion. Dulux Trade Evolve is suitable for all normal interior wall and ceiling surfaces.
Sector-specific colour knowledge
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Commercial Colour Service Consultants
Our experienced commercial colour team can advise you on how you can use colour to create environments that inspire shoppers and improve customer experience.
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Retail Colour Palettes
We have a wide range of expertly curated colour palettes to help you achieve your retail specification needs.
Tools to support your retail sector specification
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Dulux Trade Colour Schemer
This easy-to-use online tool makes it quick and simple for specifiers and designers to select ready-made colour schemes for all retail environments.
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Dulux Specification Creator
Professionals can use this simple online tool as a quick reference guide, or to build an in-depth paint and woodcare specification for tender documentation.
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Dulux Trade Interior Design App
This free tablet app makes it easy to create professional mood boards, using Dulux trade palettes, to share with colleagues and clients.
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Dulux Trade Colour Sensor
This compact colour scanner finds the nearest shade from the Dulux Trade palette, giving you an instant match to your client’s colour preferences, on site.
Specification success stories
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John Lewis Kingston
We revamped a busy John Lewis store using durable Dulux Trade Scuffshield Matt and a luxury Dulux Heritage shade. The pairing created the perfect balance of aesthetic appeal for the customer and long-lasting protection for the store.
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IKEA Southampton
We helped redecorate a series of home sets in the IKEA Southampton store. The project revolved around the Dulux ColourFutures palettes, inspiring customers to try out the selected colours in their own homes.
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NBS Source
Explore our range of products hosted on the NBS library and find relevant colour collections for your retail sector project.
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Retail M60
Download our NBS M60 specifications for new build retail and refurbishments, to ensure you’re specifying the right products.
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Diamond Range: Guide for Specifiers
Explore the different products in the Dulux Trade Diamond range, and how these hard-wearing, washable paints can be used in the retail sector.