Dulux Trade anti-scuff paints offer the perfect solution for John Lewis

John Lewis Kingston revamped its store using Dulux Trade Scuffshield Matt to ensure long lasting scuff protection in the busy retail space.

After attending an online webinar hosted by Akzonobel (Dulux Decorator Centre’s parent company) in July 2020, Nicola Bover, Partner & Design Interiors at John Lewis, felt that Dulux Trade Scuffshield Matt would be ideal for the upcoming work planned at the Kingston store. She said: “The new Dulux Trade Scuffshield Matt paint is perfect for our stores. Not only does the redesign make our interiors more interesting and appealing to our customers, but the resilience of the paint means that it will last longer in our stores.”

With the support of the Dulux Decorator Centre team – headed up by Jayne Roughan, National Sector Manager for Retail – John Lewis Kingston was able to enhance the link bridge between two internal sides of the store with a striking shade of blue: Heritage Deep Ultramarine.

The Dulux Decorator Centre team assisted with the specification and supply of the paint. To minimise disruption and risk to building occupants, it was important for the redecoration work to take place overnight. As such, the Dulux Decorator Centre team – including Dulux Decorator Centre’s technical support and specification experts and those at the East Molesey branch – had to ensure that product was delivered on time and in line with project timescales.

“The team at Dulux Decorator Centre were incredibly helpful when we looked to redesign using their paint. They listened carefully to what we said we needed from a visual point of view, and how we wanted our store to operate. But most importantly, we felt they really took on board how we wanted our customers to feel and the experience they have in the shop.

“We’re renowned for our service, quality and attention to detail - from our staff to the buildings we work in - so it’s important that our suppliers understand that. As a result, Jayne and her team gave us superb advice about how to optimise our design through the specification and colour scheme ideas, making the whole experience as easy as possible.”

The scuff resistant technology is perfect to guard against the potential damage from bags, shoes and other items that bump against the walls - all inevitable in a crowded store. It has been precision-engineered to provide the ultimate in scuff resistance - offering performance up to six times better than standard matt wall paint and up to three times better than a standard durable matt - meaning maintenance cycles can be extended. Its durability and superior scuff resistant formulation can also help drive down costs in the long-term, as it doubles the length of the maintenance cycle in comparison to standard emulsion.

Jayne Roughan, National Sector Manager Retail at Dulux Decorator Centre commented: “Using the correct paint for high traffic areas of the store is vital. Customers want to be in an environment that feels clean and luxurious, and ensuring the finish consistently gives this impression is crucial. Dulux Trade Scuffshield Matt provided a new, additional option for this retail space because it is so robust and can take knocks in its stride.”

Since this project, John Lewis has decided to re-paint the whole Kingston store using Dulux Trade Scuffshield Matt – and is also looking to decorate further stores using this product.