NEW Dulux Trade Colour Sensor

Dulux Trade supports UK decorators with the launch of the Dulux Trade Colour Sensor

Dulux Trade has launched a must-have piece of kit for decorators to allow them to match the colour of multiple surfaces to Dulux Trade paint on the job.

The bespoke Dulux Trade Colour Sensor has been adapted for Dulux Trade paints to give impressive accuracy when colour matching on site.

The cutting-edge device, which is the approximate size of a 50 pence piece and weighs only 17 grams, will instil confidence for professionals to make colour recommendations on the spot and is an essential new gadget to add to a decorators’ toolbox.

'The colour sensor works by scanning for the desired colour - whether it be a favourite item of clothing, a cushion, or a picture of a sunset in a magazine - and showing the closest Dulux Trade paint match via Bluetooth on the Dulux Trade Colour Sensor app that can be downloaded free to a phone or tablet.'

The app also shows a selection of rooms painted in the colour to give customers higher confidence levels in colour choice and ensure every customer is satisfied with the resulting job.

The durable sensor contains an integrated, rechargeable battery which provides more than 3,000 scans per charge.

The pocket-size sensor is an additional on the job support to compliment other Dulux Trade colour tools including the Dulux Trade Colour Palette Fandeck, curated Dulux Trade colour palettes in stores and high precision colour matching.

Karen Wilkinson, Dulux Trade Marketing Lead, said: “We are delighted to be able to offer our own portable colour sensor to decorators. It is the culmination of a significant investment in tools that make decorating jobs more efficient, whilst also driving confident colour choice and customer satisfaction.

“The colour sensor costs much less than other colour scanners and enables decorators to match Dulux Trade paints with incredible accuracy to give them an edge over competitors”.

“Being able to offer colour matching on site will help decorators to demonstrate professionalism, win more business and get started on a job more quickly.”

The introduction of the colour sensor comes as Dulux launches its Dulux Promise, a commitment to professionals that Dulux Trade products will deliver perfect colour, a uniform finish and the stated coverage.

The Dulux Trade Colour Sensor will be available for purchase in-store and online here.